Ryan Adams

In pairs we researched into Ryan Adams, this research would help us understand how and independent artist and record label becomes successful. It also gave a clear visual of how the artist and their appearance change to fit into the industry, we can relate this to Adorno and Horkheimer  theory "The Culture Industry" which suggests no one has any originality or uniqueness.

Cross Media Case Study

The script cross media cae study from LouiseTayl-or95
I looked at one band across several media's to understand the consistency of their style and identity, it also presented how their unique style makes them recognisable.

What is a record label?

A record label is a company who signs singers in order to help promote and sell them to target audiences; it also...

- Provides money

- Talent scouting and development of artist

- Manage band or artist

- Production, manufacture and distribution of record

- Marketing and promotion

- Copyright protection

Lesson two - theories

Adorno and Horkheimer created a theory "The Culture Industry", it explains a method that turns out products. However, these products always end up being the same and repetitive. We can relate this to "mass culture" which represents everything as standard formats with no originality or uniqueness, because of this mass culture it has turned into the audience expecting the outcome which means nothing new is ever introduced and so the industry continues to have the same standardization. On the other hand, people within the industry make claims to originality, although they still are the same. This means something tiny could be different about the person but it's not big enough to class them as original, hence them being the same as everyone else in the industry - Adorno and Horkheimer realised this and created a theory titled 'Pseudo individuality'.

An example of this is the band JLS, from the images below we can clearly understand how they have been molded by the industry:

In this image we can identify the band has little fashion and appear nervous from the way their standing. 

In this second image we can easily see the transformation with their style and confidence; posing for the camera.