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Thursday, 21 November 2013

New logo idea

When looking back at the logo design I didn't feel it represented the band members, and could be recognised as an individual artist named Tonic. This was due to the fact there being one man and a guitar within the 'O'. I decided to keep the same typography as I feel it fits in with the Indie genre, but this time used the instruments featured in our music video. My next intension will be to develop this onto my digipak.

Wednesday, 20 November 2013

Storyboards


































Here are the storyboards for our music video which highlight the order of scenes and the narrative. I feel the storyboards are an important aspect of our planning because we are able to refer back to them if we get stuck with idea's or have trouble with a scene. It has also allowed all group members to share their ideas and expectations.

Blur - Tv and Coffee




Blur - Coffee and TV from Andrey Tukhtamanov on Vimeo.
In a recent tutorial it was suggested that I looked at the music video Coffee and Tv by the band Blur; this is because of the animation aspect and the similar narrative to our music video idea. The video opens with a animation of a milk carton, this links to our idea because we plan to used small plasticine men. There are many long shots showing the small scale of the milk carton - We plan to use similar shots to represent the small men living in a big world, we will also reinforce this by using life sized instruments to add a cute factor. 
The narrative of this music video involves a missing boy who's family want to find, the milk carton has the image of the missing person on him and faces a range of difficulties before finding him; this is where a live performance is used which is a convention of the Indie genre. The video is completed by the boy being found and the milk carton being crushed. This narrative is very similar to ours because we aim to create a story about small plasticine men trying to imitate Tonic the real band.. The video will consist of the small men in a big world trying to find their way round; it will then end with the real band finding the small men and crushing them, followed by a live performance. 
This music video has helped me understand what my group will need to do to achieve a successful music video, we will need to put in a lot of time and effort in order to create a good stop motion, using real people in the video will break up the stop motion, making it less predictable and boring. The live performance and lip syncing will also succeed in Goodwin's theory and complete some conventions of the Indie genre. Using a range of shots will keep the audience interested and we aim to make the pace of the video reflect the speed and beat of the song 'Bohemian Like You'.

Planning

Above I have created a calendar to ensure I know what is happening and when. I feel this will help keep me organised and on top of both the filming and editing; so far I feel we have struggled on the organisation for example; when filming the house scene Nicola was unable to attend. Therefore the above calendar will help the group understand when we will need to be progressing the music video.

Tuesday, 19 November 2013

Continuing to experiment

Here I have continued to experiment with ideas for my Digipak.

Editing

 
After filming each scene with have decided to edit them, this is going to save time when it comes to creating the final video because all we will need to do is organise the order of each scene which will be easy as we can refer back to the story boards.
From this filming I have also got knew images which I want to experiment with for my digipak.

Filming

I feel today was very successful we were able to capture another 20seconds of footage. When it came to the filming we decided to change a scene within our storyboards because we felt it was dull and boring - this one involved a band member sitting on a notepad and then money unrolling around him; instead we have replaced it with all the band members within a house and money rolling down the house. I really like this scene because we created a smooth stop motion with little error. Some problems we did face was with lighting because we decided to use natural light as the lamp was to bright and made the plasticine reflect the light making the images out of focus. We also discovered since creating the small band members weeks ago they had become unbalanced, to improve this problem with used wire to make them more stable, in some shots we had to use cocktail sticks to ensure a stable position. Below are some onset photo's.