Final shoot

 

 Today we captured the last scenes needed in order to complete our music video, the scenes involved the real Tonic band finding and crushing the plasticine men who have been pretending to be them. The last scene of our music video shows the real band destroying the fake band which helps complete out narrative. I feel filming went well because we were able to achieve Goodwin's theory of close ups of band members and a live performance. The live performance is also a convention of our Indie genre, therefore we captured long shots and close ups to represent this. Whilst filming we had the issue of lighting because some shots appeared darker than we desired. To overcome this problem we will edit and improve the shots using Final Cut Pro.
We also captured close ups of the main singer as this will be our only reference of lip syncing. Our next intension consists of completing the editing and then begin our evaluations.

Editing

Today I continued to edit each scene together while the other group members filmed the live performance. However, when doing this i noticed some scenes which another group member had edited wasn't up to the standard I requested, this made the editing more time consuming because I had to revisit a task I thought was completed. Overall I feel our progress is going well and our music video will be soon completed.

Extra scenes

We have recently discovered our video may be shorter than expected, this is due to planned scenes being either longer or shorter than we had originally planned. Therefore we have decided to film extra scenes just incase we need to fill in a gap, we tried to keep the scenes to the indie genre, to do this we filmed musical instruments. The next stage was to edit this new footage, we did this immediately after filming to help us keep on top of the deadline. Overall I feel this was successful but we do need to work hard in order to meet the deadline.

Behind the scenes - Filming

Filming and editing

With the deadline soon approaching we have filmed a range of scenes, continuing with the cute, fun atmosphere we decided to use a scrabble board to spell out the bands name, we also had a band member climbing a pile of books to emphasis they are small people in a big world. Once we had the footage we went onto editing the scenes - even though I am editor we have been sharing the roles as it is more time efficient. We edited a scene each, my role as editor comes in place when editing each scene together, this is where I feel I will be most tested because I will need to make the right decisions to make the music video most successful.

Continuing to improve

Since receiving the feedback on my Digipak and poster I have tried to improve the negative aspects. I have toned down the brightness of the colour because people felt it did not present the Indie genre. However, others disagreed and felt it harmonised with the tone of the band and the atmosphere of the music video. I enjoy the colour because it represents the name of the album and also connotes the fun, exciting personalities of the band members.

First screening feedback

The feedback we received consisted of positive and negative aspects of both the music video and print media. The main aspect we noticed is our print media does need improvements. However, I am currently confused with the direction my print media will go in; because some people liked the idea of the bright, bold colour because it reflects the name of the album 'colour spectrum', but others felt it did not represent the Indie genre. I slightly agree about the conventions of the Indie genre, but in my digipak was aiming for a positive feel to represent the creativity of the band.
I also agree some shots go on for to long in the music video, especially the one involving the man on the music note book, I will be improving this by re editing the shots and ensuring they fit the pace of the music. 
Overall, I feel our first screening was successful but we do need to put in hard work and time to complete and achieve the music video we desire.