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Tuesday 24 September 2013

Audience research - Logo design


We handed out a questionnaire based around our logo design; we aimed at our target audience of 18-25 year olds. We wanted to know if the audience could identify which genre our design was representing, from the feedback we received all of our candidates realised it was representing the Indie genre. We also asked if they would improve any aspect of our design and why? The feedback we received mainly consisted of adding colour to the logo because they felt it was to plain and boring. This feedback has helped us understand what our target audience wants, therefore we will be developing our logo from this feedback.


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