The Brief

You have been asked to devise and make a promotional music video, Digipak and advertising poster for the new band called Tonic; the group consists of 4 band members Rob (25), Sam (24), James (25), Jack (23), they are middle class boys from Portsmouth, Sussex. They started the band when they were in school and after performing in local pubs and clubs for a few years were scouted by a local producer and eventually signed to Rough Trade. As a new act , the record label is keen that this first release appeals to a wide target audience and establishes their image as both unique and recognizable. With this in mind their first release will be a cover version of Bohemian like you by the Dandy Warholes; this will be used as a platform for future original releases.